Anyone who has seen Luke Cooper dashing around the basketball court like a human dynamo will understand why he is the obvious choice to be one of the ambassadors for Sydney Kings’ newest sponsor unveiled today, Three Threes Mighty Mite.
 
Three Threes, the wholly Australian owned and family-run company, has come on board as the Sydney Kings' front of shorts sponsor for the 2011-2012 NBL season and will play an important role in the Kings’ community activities and game night promotions.

Luke enjoys his MightyMite whilst training

The McAlpine family has owned and nurtured the family managed business from small beginnings in Redfern in 1919, to become one of Australia's most recognised and diverse brands; and it is because of these terrific qualities that the link with the Sydney Kings is so ideal.
 
"The Sydney Kings promote a wholesome, family orientated, healthy lifestyle that fits well with our brand," Three Threes' Managing Director Michael McAlpine said.
 
"Three Threes was looking for opportunities with partners that shared our values and identified with families and, particularly, children. We found this partner in the Kings and are delighted to be working with them to promote our Mighty Mite product," he added.
 
A favourite with the younger Sydney Kings fans, Luke Cooper said that he is thrilled to be the Mighty Mite ambassador.
 
"I Love Mighty Mite. I had it on toast as a kid, now I still have it on toast but I add Avocado and a little black pepper – I guess it is the grown up version of Mighty Mite on toast," Luke said.
 
"Now, as the Mighty Mite ambassador, it feels great to represent a seriously good product that tastes great, is gluten free, is Aussie through and through and is chock-a-block full of Vitamin B and Folate.”
 
Sydney Kings' General Manager, David Wolf, said that sponsors like Three Threes and Mighty Mite were a great fit for the Sydney Kings.
 
"Our players pride themselves on connection with the community, both on game nights and at over 400 community and school appearances this season, and we are proud to be in partnership with such a storied Australian, family-owned and operated business with whom we share similar philosophies," David said.
 
"The Sydney Kings promote healthy lifestyles, which includes eating a balanced diet. Three Threes' Mighty Mite plays an important role here for both adults and children alike," David said.
 
Three Threes is just one of a number of new corporate sponsors that are supporting the Sydney Kings during 2011-2012 and beyond, following their return to the NBL in 2010, and comes on the back of recent announcements from headphones company Audio-Technica and gaming leaders, 2K.
 
Three Threes now supply nationally in Australia to all supermarket chains and intend to commence exporting to neighbouring countries in the near future. Three Threes is proud to be able to support Australian farmers and other Australian businesses.